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ARTIGIANO IN FIERA

Summer Preview

May 29 – June 2, 2025

Fieramilano | Free Entry
Every day from 10:00 AM to 10:30 PM

The event that marks the arrival of the sunny season

Summer Preview is the new appointment with Artigiano in Fiera that brings together a passioned and qualified audience that appreciates authentic and high-quality artisanal experiences.

The event lasts five days, including Italy’s Republic Day, a national holiday. It takes place during a strategic and vibrant period, when tourists enjoy visiting Milan, and a large audience is present in the city due to the school calendar.

A new format

Summer Preview is an opportunity to showcase seasonal products in a setting that evokes the anticipation of summer, the joy of being together, and an explosion of colors and flavors.

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Summer Preview is...

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A showcase of products designed for the warm season

Lightweight fabrics, nature-inspired jewelry, outdoor furniture, bright and sunny artistic creations, perfect vacation accessories.

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A journey through summer flavors

Fresh regional specialties, street food from around the world, fragrances of aromatic herbs, refreshing drinks, and the pleasure of savoring the best of artisanal cuisine under the first summer sun.

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An immersive and joyful experience

Bright atmospheres, floral installations, events from worldwide culture and tradition, spaces for leisure and social engagement designed to give visitors a taste of summer rest.

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Summer Preview - May 29 June 2 2025

Exhibiting means:
  • sell their products to a discerning and selective market and with a particular purchasing power; 
  • conduct a market test thus verifying their activity;
  • communicate and gain visibility to create a network of customers and encourage word-of-mouth to increase sales;
  • maintain and strengthen relationships with existing clients.

Investment

  • Exhibition spaces start with a stand that has a front of 4 m and a depth of 2.5 m (10 sqm) are priced at 2,500 €. 
  • Each additional module with a front of 2 m and a depth of 2.5 m (5 sqm) is priced at 1,250 €. 

The indicated costs include:

  • subscription fee (also in collective stands); 
  • “All Risks” insurance;  
  • presence in an online catalogue downloadable by users for a duration of one year;
  • internal parking;
  • basic setup with partition walls, a sign with the company name, lighting, and power socket.

* + VAT on the total 22%

Food and Beverage activities

Companies interested in selling take away food and beverages are accepted further to a specific request and approval by Artigiano in Fiera and they provide a dedicated additional fee.

Food and beverage activities

Companies interested in selling take away food and beverages are accepted further to a specific request and approval by Artigiano in Fiera.

F&B activities require an additional fee.




REQUIREMENTS FOR PARTICIPATION

Participation in the fair is allowed only for businesses capable of ensuring the originality, quality, and authenticity of their products. These characteristics, which are essential conditions for selection, are defined as follows:

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Authenticity

The products match the declared specifications, thus excluding any form of imitation, counterfeiting, falsification, or adulteration.

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Originality

The products have unique characteristics that distinguish them from others, making them in some way one-of-a-kind.

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Quality

The overall characteristics of the products align as closely as possible with a set of values that express the territory, tradition (even in an innovative context), and a transformation of raw materials that is as respectful as possible of natural processes and the environment.

Companies applying for participation must submit a company profile, which should also include a recent copy of the business registration certificate, along with a selection of photos of the workshop and the artisanal products.

Contact us