Every day from 10:00 AM to 10:30 PM
Fieramilano, free entry
Summer Preview is the first major event of the year dedicated to authentic, original, and high-quality craftsmanship. Here, businesses showcase their offerings in a setting that evokes the anticipation of summer, the joy of being together, and an explosion of colors and flavors.
Taking part in the event provides the opportunity to meet the vast audience of Artigiano in Fiera, the world’s most important fair dedicated to craftsmanship; it allows businesses to give continuity to their work, build relationships with new clients, and activate growth and development opportunities throughout the year.
Summer Preview takes place over five days that include the Italy’s Republic Day, when Milan reaches its peak in vibrancy and tourist influx.
Products for the summer season. Light fabrics, nature-inspired jewelry, outdoor furniture, holiday accessories, artistic and luminous creations.
Immersive experience. Floral installations, cultural events, relaxation and convivial spaces; a perfect atmosphere to present, test, and sell your creations to a passionate and ready-to-buy audience.
Exhibition spaces start from a 4 m wide x 2.5 m deep booth (10 sqm)
Additional unit: 2 m wide x 2.5 m deep (5 sqm)
* + 22% VAT on total
Artigiano in Fiera promotes a subsidized loan for foreign companies based in Italy, allowing them to pay 90% of the costs after the event.
Here are the terms:
upon registration
with the first installment in July 2026
because supported by Artigiano in Fiera
Participation in the fair is allowed only for businesses capable of ensuring the originality, quality, and authenticity of their products. These characteristics, which are essential conditions for selection, are defined as follows:
The products match the declared specifications, thus excluding any form of imitation, counterfeiting, falsification, or adulteration.
The products have unique characteristics that distinguish them from others, making them in some way one-of-a-kind.
The overall characteristics of the products align as closely as possible with a set of values that express the territory, tradition (even in an innovative context), and a transformation of raw materials that is as respectful as possible of natural processes and the environment.
Companies applying for participation must submit a company profile, which should also include a recent copy of the business registration certificate, along with a selection of photos of the workshop and the artisanal products.